I had no idea about the extent of the flooding in the Philippines due to a recent typhoon until I read the entries and saw some video clips from this blog, http://barriosiete.com.
The blog also took the initiative to collect donations for the victims. You can read the details how to donate from this entry,
The site manager will forward the collected donations to the Philippine National Red Cross. I know the person behind this blog and I can assure you that your donation, no matter how big or small will reach the intended recipients.